You might wonder if you can use multiple seller accounts as an Amazon seller. You would want to run more than one Amazon seller account because you want to expand your business, diversify your product categories, or keep different brands under separate accounts. However, having multiple accounts violates Amazon’s policy, and suspension of accounts could be the aftermath.
Let us go into what Amazon allows to be kept running multiple seller accounts, who are granted exemptions, and how a service like an Amazon Seller Expert would assist in compliance with these activities.
Multiple Seller Accounts – Amazon Policy
Amazon generally prohibits sellers from having more than one seller account. According to their policies, sellers can only operate a single account unless they have a legitimate business need and receive approval from Amazon. The main reason for this restriction is to maintain a fair marketplace and prevent abuse, such as manipulating reviews or controlling product prices.
Nevertheless, if you have a legitimate justification, Amazon will permit you to create another account. This is where Amazon Seller Account Management becomes really important in making sure you follow the rules and regulations.
When Do You Qualify for Multiple Accounts on Amazon?
Amazon exempts the single-account policy only in certain scenarios. You would qualify for several accounts if:
1. Legitimate Business Need – If you own multiple brands or businesses that sell entirely different product categories, Amazon may allow an additional account.
2. Separate Legal Entities – If you have multiple businesses with different legal forms (such as LLCs and corporations), then you can request another account.
3. Separate Banking and Tax Details – A separate bank account, tax ID, and credit card number shall be used by each account.
4. Approval by Amazon Seller Central – Additional accounts can be opened only upon the approval received from Amazon Seller Central.
If your business is considered eligible for the exemption, speaking with Amazon Seller Central Experts will better help you develop an effective exemption case to be submitted to Amazon.
Risks of Having Multiple Amazon Seller Accounts
Although multiple accounts can be beneficial for several sellers, if you break the guidelines put by Amazon, there are risks involved. Here are some challenges you may face:
Account Suspension – If Amazon finds an unapproved second account, then the probability of getting both accounts suspended is imminent.
Linked Accounts Problem – Amazon is recording IP addresses, payment methods, and login activity. An unapproved linking of two accounts might result in banning both.
Run Multiple Accounts Effectively – Managing multiple accounts is very time-consuming, resource-intensive, and involves expertise. Listing or inventory problems as well as account health issues can soon arise due to poor management.
To avoid these risks, Amazon Seller Training can be beneficial in understanding the best practices for managing multiple accounts.
Best Practices for Managing Multiple Seller Accounts
If you receive Amazon’s approval to run more than one seller account, here are some best practices to follow:
1. Use Different Devices and Connections – Log in to multiple accounts from different devices or internet connections to avoid linking problems.
2. Have Unique Business Information – Each account must have unique tax information, banking information, and email addresses.
3. Follow Amazon’s Policies – Always keep checking on Amazon’s policies to stay compliant. Amazon Listing Experts can optimize listings and avoid policy violations.
4. Track Account Performance- Use Amazon Seller Account Management services for tracking sales, customer feedback, and account health.
How Amazon Seller Experts Can Help
While Amazon has many strict policies and procedures, things can get more complicated when one has to work with multiple accounts. Amazon Seller Experts can guide them professionally on matters such as how to apply for additional seller accounts and ensure their compliance with the policies of Amazon.
– Inventory management and listings
– Amazon FBA Training for Effective Fulfillment Services
With help from experts, you can freely expand your business on Amazon, never risking getting suspended.
Final Words
While Amazon generally restricts sellers to one account, exceptions exist for businesses with legitimate needs. If you’re considering operating multiple accounts, it’s essential to follow Amazon’s guidelines, obtain approval, and implement proper management strategies.
Leverage Amazon Seller Training, and with Amazon Seller Central Experts, you are sure to stay compliant and realize the maximum potential of your business on Amazon. If you want expert help, you may look for professionals in Amazon Seller Account Management and Amazon Listing Experts for smooth operation.
Would you like our team to optimize your current Amazon account, or even help you apply for an additional one? Be in touch today with Channel Supply Experts to receive expert advice ideal for your business.