Customer trust has always been at the heart of Amazon’s motto, and so, in a move against counterfeit items, the Amazon Transparency Program was launched. The initiative is intended to help brand owners guarantee the authenticity of their products, safeguarding company reputation and improving consumer confidence. However, lots of sellers are unsure about how the program works, what the benefits are, and the risks of not taking action.
Here’s what you need to know about the Amazon Transparency Program, before it’s too late! In this guide, you’ll learn everything that sellers need to know, how it works, the enrollment process, and expert strategies to take advantage of a tidal wave of sales on the platform. It would be good if you could get help from Amazon Seller Experts.
What is the Amazon Transparency Program?
The Amazon Transparency Program is a product serialization service that can help prevent counterfeit sales on the platform. Every enrolled product is issued a one-of-a-kind, scannable Transparency code, preventing counterfeit products from reaching customers. By scanning the code, customers or Amazon’s fulfillment centers can confirm the product’s authenticity.
The above search help makes this program highly useful for private-label sellers/brand owners or manufacturers that would like to preserve optimum control over their products and disallow third-party sellers from selling counterfeit products.
What Sellers Need to Know About the Transparency Program?
Amazon’s Transparency Program is not only a security feature, but it also offers many benefits for sellers:
1. Protects Brand Reputation
Counterfeit goods can cause significant brand damage. Getting fake or low-quality items in the hands of customers will lead them to leave negative reviews, hurting your sales and your credibility. These codes ensure that customers receive only genuine products.
2. Prevents Listing Hijacking
Unauthorized sellers frequently take control of listings by peddling counterfeit versions of branded products. With Transparency, you can trust that only approved sellers can permit themselves to list and sell your products, which means there will be no hijackers in sight.
3. Increase in Customer Trust and Loyalty
Customers value authenticity. By knowing that a product is Transparency-enrolled, they can trust their purchase, resulting in higher customer satisfaction and repeat business.
4. Lowers the Chances of Account Ban
Amazon has very strict anti-counterfeiting policies. Your Amazon Seller Account may be in jeopardy of being suspended if counterfeit complaints are submitted against you. Enrolling in Transparency will proactively protect your account against these issues.
5. Gives Valuable Insights into Products
Revealing codes enable sellers to trace products and identify unapproved distribution paths. It aids in enhancing inventory management and streamlining supply chain management.
Who is Eligible for the Amazon Transparency Program?
At present, Amazon has the following criteria for Transparency enrollment:
- You should be a brand owner and have an Amazon Brand Registry (active).
- The product must have a Global Trade Item Number (GTIN) such as a UPC or EAN.
- Each individual unit must have the Transparency code applied prior to shipping.
- The product must be sold as new (not refurbished or used).
If your business qualifies under these conditions, the next step is to register and begin the enrollment process to trademark your brand.
How to Register for the Amazon Transparency Program?
Joining the Transparency Program on Amazon requires several simple steps:
Step 1: Sign Up for Amazon Brand Registry
If you’ve not already, enroll for Amazon Brand Registry. You will need this to join Transparency.
Step 2: Enroll in Transparency
Visit Amazon Seller Central and apply to the Transparency Program. Amazon will evaluate your request using eligibility requirements.
Step 3: Transparency Code Assignment to Products
Once approved, you will be provided with Unique Transparency Codes which need to be applied to each unit of your enrolled products. These codes can be printed as stickers or be a part of packaging.
Step 4: Monitoring Transparency Compliance
Once activated, scans can be tracked and compliance monitored using the Amazon Seller Central dashboard. Amazon will block any attempt to sell unauthorized products.
Tips for Succeeding with Amazon Transparency
1. Partner with Amazon Seller Experts
Both Amazon Seller Central & expertise in Product Compliance & Logistics are required to manage the Transparency Program. To make the process easier, contemplate hiring Amazon Seller Central Experts or an Amazon Seller Account Management service.
2. Educate Your Customers
Helper to scan Transparency code in packing for verification by customers with the Amazon Shopping app. This fosters trust and improves the customer experience.
3. Combine Transparency into FBA Training
If Amazon FBA Training is what you use, make the training include Transparency compliance. Train your team to use and apply codes properly.
4. What to Do If You Find Unauthorized Sellers
Monitor your product listings for unauthorized sellers report: If you spot any suspicious activity on your Account, always report it to Amazon immediately.
5. Optimize Amazon Listings
Amazon Listing Experts to ensure all your listings are optimized and get maximum visibility and conversions. Sellers who use Transparency should also optimize their listings as sales performance can be improved considerably by using high-quality images, useful and informative keywords, and compelling descriptions.
Conclusion
As part of the Amazon Transparency Program, it is a vital weapon against counterfeits to help sellers protect their brand and gain customers’ confidence. With increasing anti-counterfeiting efforts by Amazon, early enrollment is imperative to remain ahead of future risks.
Through collaboration with Amazon Seller Central Experts, using Amazon Listing Experts to optimize FBA listings, and focusing on integrating Transparency into Amazon FBA Training, sellers can unlock the full potential of the program and achieve lasting success on the platform.
So, if you really want to safeguard your brand with Channel Supply Experts, act now before it’s too late!