Videos are not merely bonus features anymore on Amazon listings; instead, they are a strong force to move the magic of conversion, demonstrate the product value, and build trust with your audience. So this means that some sellers are now looking for ways to inject video into their product pages to set them apart against the backdrop of a crowded marketplace.
Here in this blog, we’ll guide you through the step-by-step process to upload your product videos, the eligibility criteria, and expert tips so that your video works hard for your listing. We’re here as Amazon Seller Account Management experts to make it easy, quick, and efficient for you.
Why Add Video to Your Amazon Listing?
Amazon videos share something that images and text can’t be visible action. Whether you’re selling a how-to, unboxing, or lifestyle video, videos bring your product to life and educate customers with authority.
Studies indicate that product video listings have higher conversion rates and lower return rates, so it is a smart investment for serious sellers.
Who Can Include a Video on Their Listing?
Amazon Video Requirements Made Simple
Amazon’s Video Criteria
In order to include a video, you need to meet Amazon’s criteria:
- You need to be a Professional Seller account holder.
- You must be Brand Registered through the Amazon Brand Registry.
- You must have a good-standing account.
Unless you’re certain that you qualify and are unsure how to get started, our Amazon Seller Experts can guide you through the requirements and have everything set up correctly from the start.
Types of Videos You Can Add
Not every video is created equal. Amazon accommodates various types depending on where they appear:
- Main Product Page Videos (within the image block)
- A+ Content Videos (within product description if Enhanced Brand Content is used)
- Amazon Storefront Videos
- Video Ads (for Sponsored brand campaigns)
Understanding which type is best for your goals will allow you to get the most value from your investment. Our Amazon Listing Experts can also inform you of what type of content your product category and target audience need in order to react positively.
Step-by-Step: How to Add Video to Your Amazon Listing
Complete Implementation Guide
Following is a step-by-step guide on how to add a video to your product listing:
Prepare Your Video
Make sure your video meets Amazon’s technical requirements:
If possible, use professional editing, and make sure your video is concise, clear, interesting, and informative. If you’re a beginner and require help, Amazon Seller Training courses may teach you how to make videos that convert.
Log in to Seller Central
Go to Amazon Seller Central and log in.
From the home dashboard, click:
This is where you upload and manage video content relevant to your listings.
Upload Your Video
Click the Upload Video button. Enter the required fields:
- Video title
- ASIN(s) it should be linked with
- Thumbnail (optional but recommended)
Then, choose your video file and click Submit. Amazon will audit the video content within 24–72 hours.
Monitor Performance
Your video will appear in the image carousel of your product detail page once live. You can view engagement, sales performance, and bounce rates. These help you refine future content.
Best Practices for Amazon Product Videos
Expert Tips for Maximum Impact
Some of the key tips to make your video seen are listed below:
Start strong
Make the first 3 seconds count.
Show, don’t tell
Show with imagery rather than telling with language.
Be brief
30–60 seconds is a suitable range to retain viewers’ interest.
Use captions
Consumers tend to watch videos silently.
Add branding
Display your logo and consistent color scheme.
These techniques are typically emphasized in Amazon Seller Training courses done by experts, which are ideal if you are looking to scale your strategy.
Common Issues and How to Prevent Them
Sometimes, sellers get rejected or delayed when uploading their videos. Some of the common problems are:
- Violation of Amazon video policy (e.g., price claims)
- Poor resolution or poor quality
- Branding inconsistent with the registered name
Evasion of such deficiencies can be achieved by working with Amazon Seller Account Management specialists who can pre-screen material and submit it on your behalf.
Conclusion: Get Professional Help to Get Maximum Returns
Adding video to your Amazon listing is one of the strongest ways to boost product exposure and sales. However, it requires planning, compliance, and creativity to get it right. Whether you’re adding your first product or updating an existing listing, getting it right may rely on proper support.
At Channel Supply Experts, our Amazon Listing Experts and advisors are available to help you craft successful product videos, upload them seamlessly, and monitor their performance. From Amazon Seller Account Management to personalized Amazon Seller Training, we provide full-service support tailored to your brand.
Engage your listings with energetic video content. Contact our Amazon Seller Experts today and turn browsers into buyers.
Channel Supply Experts – Your Partner of Choice in Amazon Growth.